Founder · Builder · Writer

Building the future of Autonomous Logistics

I'm the founder of IONA, where we're transforming the way we move things, leveraging innovative robotics and drone technologies. I write about technology, start-up, strategy, and the economy.

About

Driven by curiosity, building with purpose

I founded IONA to solve one of logistics’ most pressing challenges: making light cargo sustainable, efficient, and accessible. Our VTOL drone technology is designed to transform how goods move through our world.

Beyond building, I’m passionate about sharing insights on technology, entrepreneurship, and the intersection of innovation and sustainability. I believe that the best ideas come from open dialogue and continuous learning.

When I’m not working on IONA, you’ll find me writing on Substack, connecting with founders and innovators (Member of Ventures Together – UK Angel Syndicate) or doing sports.

Focus

Autonomous Systems

Company

IONA

Mission

Sustainable Logistics

Writing

Latest from Substack

When AI Lowers Brain Activity, What Are We Supposed to Do With the Rest?

Why the real question isn’t whether AI makes us think less, but where organisations reinvest the saved cognition.

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MCPs are marking the end of switching costs for businesses?

Most SaaS survived and thrived for many years using switching costs, and API that break often as barriers to entry. Are we on the brink of a new revolution?

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my company

IONA

Transform Light Cargo Logistics

Smarter routes. Lower costs. Sustainable futures. IONA is pioneering VTOL drone technology to revolutionize how goods are delivered, making logistics more efficient and environmentally responsible.

Connect

Follow on LinkedIn

I regularly share insights on technology and entrepreneurship. Connect with me for updates on IONA and discussions about the future of logistics.

In the Press

Mentions & Features

A Special Feature in The Irish Times

IONA has been featured in The Irish Times in a detailed profile examining founder Etienne Louvet’s vision for transforming light cargo last mile delivery through long range autonomous aircraft and integrated logistics infrastructure. The piece marks an important moment of mainstream national media recognition for the company as it continues to scale its technology and operations in Ireland.

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IONA founder named to Forbes Europe 30 Under 30 List for 2024

IONA is delighted to share that our founder- Etienne Louvet has been included in the Forbes Europe 30 Under 30 List for 2024. The recognition highlights emerging leaders who are shaping the future of their industries through innovation, determination and meaningful impact. Being featured among individuals who are contributing remarkable work across Europe represents an important moment for both our founder and the wider IONA team.

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Get in Touch

Let's connect

I regularly share insights on technology, entrepreneurship, and the drone industry. Connect with me for updates on IONA and discussions about the future of logistics.